To save this page as a PDF, click this button and choose the PDF destination.

How data-driven approaches have transformed football

15:30 - 16:50 Thursday, 4th September, 2025

Fintry

Track Other Applications

Decision making in football has historically been based on instinct and tradition. However, as teams seek innovative ways to gain a competitive advantage, data-driven decisions are revolutionizing every facet of the game, from player performance evaluation to scouting and strategy development. This session explores how data and analytics are revolutionising football. 

Panellists: 

    Matthew Benham - Owner of Premier League club Brentford FC

    Aldo Comi - CEO & Co-Founder at Soccerment (xvalue.ai)

    Liam Henshaw - Football Data Analyst & Scout at Unique Sports Group

    Darren Royle - CEO Oldham Athletic FC 

 

Organised by Miltiadis Mavrakakis and Jessica Hargreaves for Statistics in Sport Section