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Social, Environmental and Ethical Enterprise

9:00 - 10:30am Friday, 15th November, 2019

Locomotion 2

Social, Environmental and Ethical Enterprise


293 Exploring meanings and the self of ethical entrepreneurs: a case of corporate community engagement within the SMEs in UK

Nattida Srisaracam
University of Westminster, London, United Kingdom

Abstract

Title: Exploring meanings and the self of ethical entrepreneurs: a case of corporate community engagement within the SMEs in UK


Introduction 

This paper provides a brief preview of some work in progress on the self-concept as a means of moral motivation in relation to, namely, ethical entrepreneurs. The study aims to explore the multidimensional self of the UK entrepreneurs through their ethical entrepreneurial practices, to examine the role of moral identity manifested in corporate ethical decisions within the micro, small and medium-sized enterprises (SMEs), and to identify the meanings and functions of corporate community engagement. The self is viewed from both psychological and phenomenological perspectives of how entrepreneurs in the UK have experienced ethical and/or unethical business practices; and to what extent the self has shaped or has been shaped decisions on ethical and socially engagement for enterprises, especially the SMEs.


Applications to SPACE – new frontiers theme and Expected contribution

The study has discovered that apart from actual self and ideal self that are crucial to help an entrepreneur to develop a sense of moral affecting ethical business decisions, the social self and moral identity should be emphasised during their self-development and entrepreneurial learning processes. From this standpoint, it extends the characteristics of entrepreneurs and their cognitive thinking to be included moral identity (e.g. fairness, caring, giving, trustworthiness, and honesty) and the social self (e.g. complying with social standards, culture, and inclusion into society). This sheds some light to new frontiers of entrepreneurial moral psychology. It goes beyond philanthropy where enterprises and entrepreneurs are socially responsible agent, namely ethical corporate citizenship. Hence, this study has brought entrepreneurship research closer to ethics in addition to the extant literature. The remaining work (phrase two) will be exploring further in this study to examine the mechanisms and processes of mora self, moral salience, and ethically corporate community engagement.   


Research context

Entrepreneurship has been seen as a multidisciplinary subject (Landström, 2005). Entrepreneurship research has diversely drawn from that of the economist (e.g. Say, 1855; Kirzner, 1973; Castro et al., 2004), of the sociologist (e.g. Aldrich and Waldinger, 1990; Portes et al., 2002), of the accounting and financial theories (e.g. Beatty, 1993; Kaplan, 1984; Chemmanur and Paeglis, 2005); of the psychologist (e.g. Begley and Boyd, 1987; Simon et al., 1999), and

anthropologist (e.g. Pessar, 1995; Bletzer, 2003). With its complexity, many related concepts have been studied in relation to entrepreneurship such as “change management, innovation, environmental turbulence, product development, individualism and meaningfulness” (Bjerke, 2007, p.73). Herein, this paper brings psychological viewpoint to deeper investigation through individualism (i.e. ethical entrepreneurs) and meaningfulness with respect to notion of ‘self’ and ‘moral identity’ – based on moral psychology.     

The self-concept is rooted in psychology but has been treated from different points of view and disciplines; these include sociology (Kaplan, 1986), psychoanalysis (Freud, 1923, 1946; Erikson, 1968), philosophy (Sartre, 1957), marketing-consumer research (Grubb and Grathwohl, 1967; Siry, 1982), and entrepreneurship (Poon and Ainuddin, 2006). However, this study sees an opportunity to extend the self-concept theory to the SMEs and entrepreneurship context.

To take the self-concept further in the areas of ethics and entrepreneurship, the relevant literatures are reviewed: the moral agency through social cognitive identity theory – that is moral identity (e.g. Aquino and Reed, 2002; Reed, 2002; Bandura, 2007; Weaver and Agle, 2002; Vitell et al., 2009), moral salience (e.g. Stets and Carter, 2011), social entrepreneurship (e.g. Mort et al., 2003; Peredo and McLean, 2006), and moral motivation and ethical decision-making in relation to entrepreneurship (e.g. McVea, 2009; Antadze and McGowan, 2017).  


Research Methodology 

Research methodology for this study is based on deeper layered reality that reflects upon the multidimensional self and entrepreneurial ethical practices. It upholds being in the world paradigm (Crotty, 1998), in which the self including possible selves and other self-related elements are explored around its contextual meanings and real enterprise experiences. In so doing, the study adopted the qualitative, existential phenomenology inquiry by conducting semi-structure (in-depth) phenomenological interviews with three SMEs entrepreneurs in UK (i.e. one interview from Hertfordshire and two interviews from London), through purposive samples serving for the initial findings. The participants in this study are entrepreneurs, operating their business in the UK and importantly who have been involved in social/community engagement (behavioural element) and concerned about ethical/unethical corporate practice (psychological element).   

Data collection aims at description of the phenomenon, meanings, actual enterprise experiences, and its contexts. In-depth interviews are semi-structured which allow some flexibility for researcher to ask other questions that emerge from the conversation. In this study, it focuses on meanings through the self of an ethical entrepreneur, moral identity as motivation, and emerging meanings of ethically social enterprise (through a case of community engagement of the SMEs). The interview data was gone through data contextualisation that involves the inferential process (Spiggle, 1994) and hermeneutic circle (Thompson et al., 1994), and this is called ‘interpretation phenomenological analysis’ (Smith et al.,2008; Moustakas, 1994). With this data analysis approach, the study has produced an exhaustive description that explains essence of experience. 


Initial findings 

The self has played a significant role of moral and ethics in the entrepreneurs. Different dimensions of self (e.g. actual self, ideal self, social self, and moral self) have shaped the way the entrepreneurs developed their businesses and importantly how they have engaged themselves in the community. There is an interrelationship between the self (that is actual self and social self), moral identity, and corporate community engagement practice as well as other ethical business decisions – for instances, charity involvement, skill-based volunteering, free-of-charge open classes/workshops for community. Interestingly, the study found that upbringing and closed environment has impacted on how entrepreneurs defined the term ‘ethics’ and ‘being ethical’ to their lives in general and particularly within the enterprises. To some degree, religion plays the role to help the person develops and enhances morals and ethical decisions in